interNAC PRISM®
As we move further into the 21st Century, the historic methods for raising funds are being challenged. Many nonprofit organizations are experiencing flat or marginal contribution income growth when adjusted for inflation. Government funding of programs and services is shrinking across all fields of endeavor while the costs of fundraising continue to rise. The number of experienced development professionals is far from keeping pace with demand. Salaries for competent fundraising executives are rising rapidly and there is persistent turnover among development professionals. These are but a few of the common laments and the stubborn reality.
Also, we are in the midst of a transition to new paradigms in fundraising further exacerbating these problems. Traditional approaches to raising funds usually lead to incremental increases in support rather than the substantial sums needed to achieve an organization's important goals.
interNational Advancement Counsel partners realized that a fundamental change is required in the way these challenges are approached. We begin work with clients in a different way. We have developed the interNAC PRISM®, a proprietary model to interpret an organization's changing reality and apply our collective expertise enabling an organization to seize its opportunities.
PRISM®
An analytic tool for strategic fundraising preparation
Fact Finding
Review the organization’s mission, strategic vision and approach, fundraising history, and constituent communications
Diagnostic Inquiry
Interview organizational leadership to understand the culture and mental maps leading to an initial hypothesis of critical issues
Drilling Down
Analyze donor and prospect characteristics, fundraising methodology and results, fundraising functions, and board engagement
Looking Outward
Research sector developments, compare performance to established benchmarks, and ascertain emerging trends
Customizing Insights
Identify key drivers for the organization’s future, discern future scenarios, and develop options to capitalize on fundraising opportunities and address challenges
Choosing the Future
Guide the client in making strategic and fundraising decisions and advise regarding the allocation and acquisition of necessary resources